Your concerns are understandable
— but not unsurmountable
What are women’s common concerns?
Security — AM I GOING TO RUN OUT OF MONEY?
- THE PROBLEM — You fear you might end up a bag lady.
- THE OBSTACLES — You really aren’t sure what to do about it and feel you have to deal with more immediate priorities such as family and/or career.
- THE STORY — The nightmare of being broke late in life is so widespread it doesn’t even matter whether you are rich or poor. I think it comes down to feeling a frightening lack of control. Social norms and non-existent financial education still reinforce the idea that men, not women, are better with money.
Control — WHY CAN’T I TAKE CHARGE OF MY FINANCIAL SITUATION?
- THE PROBLEM — You lack the confidence and knowledge to get started.
- THE OBSTACLES — You aren’t clear on your financial situation and are totally confused by long-term investing.
- THE STORY — Disinterest and confusion often mask deep feelings of inadequacy about handling money. And despite worrying that you should have dealt with your finances long ago, the underlying fear connected to guilt and shame makes it difficult to take action.
Values — HOW CAN I ALIGN MY VALUES WITH MONEY?
- THE PROBLEM — You view personal values and money as incompatible.
- THE OBSTACLES — The male-dominated financial industry doesn’t always address women’s deeper concerns very effectively.
- THE STORY — Women often ignore money and focus on their sense of purpose. They don’t realize that money and values make a very effective team. While it is true that the financial world appears full of confusing industry jargon and a dizzying number of investment options, SUSTAINABLE INVESTING is a powerful way for women to use their voice. With a limited amount of key knowledge and a little common sense you can make money and create social change!
