Confidence is what turns thoughts into action. Unfortunately, we women sometimes lack it – especially around money. There are various theories. Women are perfectionists and risk adverse – to, it isn’t that women lack confidence – men simply have too much of it! Regardless of the reason there is a documented confidence gap between men and women. However, there is good news. While your level of self-confidence is partly genetic according to the book The Confidence Code, you can put in the work and learn to be more confident. But first you need to have a better understanding of the concept of self.

What determines our sense of self?
The image we have of ourselves is called self-concept in psychological terms. Basically, it is a collection of beliefs we hold about our behavior, abilities, and unique characteristics. One psychologist divided the concept of self into 3 parts – your ideal self, your self-image, and your self-esteem. If how you wish you were (your ideal “somewhere in the future” self) and how you actually see yourself now (your current self-image) aren’t aligned, it can negatively affect your self-esteem.

Are the cards stacked against ever becoming our ideal confident self?
If you ask someone, “Have you changed from the person you were 10 years ago?” they will say “Yes!”. But if you ask about the future most people don’t foresee change. Harvard psychologist, Daniel Gilbert puts it simply: “Human beings are works in progress that mistakenly think they’re finished.” Unfortunately, when we don’t see alternatives to our current self-image it can create an undesirable mindset. In psychology it is called a “negative bias”. In plain English it translates into – if you don’t see it, you can’t be it.

“Research has shown that shaping your future self requires deliberate practice.” In the new field of Positive Psychology, the assumption is that people are driven by their pasts but also influenced by their views of the future. Or as Dr. Gilbert put it, the first step is imagining your future self. “Your future self is not someone you discover, but someone you decide to be.”

What if we flipped the script and focused on what could go “right”?
We usually think of psychology in relationship to negative disorders or other mental issues. But happiness researchers are focusing on the factors that make people feel better using new assumptions from the field of Positive Psychology. To put it simply, wouldn’t we be better off if we thought about what could go right in the future rather than what could go wrong?

Based on this premise a “Best Possible Self” exercise where you envision your best possible future self can lead to “feelings of optimism” according to a recent German study. While there is no evidence that the affect is permanent it does seem to be an effective tool for turning around negative thoughts and helping you overcome obstacles that are preventing you from achieving your goals.

But what is a Best Possible Self (BPF) exercise?
Good question! In Positive Psychology they call it an “intervention” rather than an exercise. Similar “interventions” (intentional activities whose aim is to cultivate positive feelings, thoughts, and behaviors) have been called by other names such as the Future Authoring exercise mentioned in the Lady Money podcast Episode 101 on Financial Wellbeing. Tara Mohr refers to it as an Inner Mentor Visualization in her book Playing Big.

The format can vary.  Some versions use a guided visualization, others suggest journaling over several days or even drawing a picture of the ideal future you envision. Regardless, the goal is the same. The exercise is intended to lead to action by improving your mood and your outlook of the future.

This is the journaling version that was part of that significant German research study:

  • Visualize your best possible future self 1 to 10 years from now. It should be very optimistic but not totally unrealistic. Explore the details of your new situation including how you feel, where you would be and who you are with.
  • Spend 10 minutes writing a description of your future self. Don’t overthink it – just write what comes to mind.

That’s the extent of it! Most people have a more optimistic attitude for up to a week. If you enjoy journaling this exercise could become a weekly ritual.

How does this relate to confidence and money? 

There are good reasons for women’s lack of confidence around managing their finances. For one thing, most women have a full plate. So, they don’t always prioritize things like investing for retirement until late in the game. And when they do save, they also feel risk deeply. This means money is more likely to languish in a savings account rather than grow in a diversified investment portfolio. Their focus on now – such as family and immediate community means they fail to realize there are other serious risks. Besides stock market risk there is longevity risk (running out of money before life) and purchasing power risk (the devastating effects of inflation).

It helps to change your perspective. Confidence is not about self-esteem or accomplishments. It is about the ability to take action. The point of exercises like the Best Possible Self is that they give you the assurance that you can have a positive outcome. Basic money and investing concepts can be learned like anything else. It is the belief in yourself that you can do something that gives you the motivation to actually do it.

There is a definition of potential that I really love – existing in possibility. But most of us don’t live that way, do we? According to a university study 92% of us never achieve our goal. I wonder if women usually don’t even think in these terms. If you listened to my podcast interview with advisor Reesa Manning, you may have noted my surprise at her accomplishments. I was familiar with her resume, but the real story was in the details. How did a single mom with only a high school education turn a frozen yogurt store into a powerhouse franchise? In 5 years??

What do you need to get there?

No one tells us how to live our life, but there is huge social pressure to conform and take the well-traveled path. And you have other obstacles to clear before you can even envision the possibilities. So, reaching your full potential isn’t easy! American psychologist Abraham Maslow’s self-actualization theory “Hierarchy of Needs” may be helpful in understanding the challenges. His model divides basic human needs into three groups – basic needs, psychological needs, and self-fulfillment needs. The reasoning is that you must meet the lower deficiency needs before you can focus on growth needs such as self-fulfillment. 

If you remember our prior discussion on wellbeing and the Golden Triangle of Happiness you might recall that having close personal relationships, a sense of purpose and financial control seemed to be the key to reaching an on-going state of wellbeing. So, mastering basic financial concepts and having a clear idea of your financial situation make it possible to dream big and actually follow through. That certainly was true in Reesa’s case where taking charge of her financial future led to two amazing career paths.

Does attitude matter? 

Stanford psychologist, Carol Dweck writes about the relationship between a growth mindset and potential in her book “Mindset: The New Psychology for Success”. She theorizes that our view of mistakes as failures results in a “fixed mindset”. This fear of failure puts a limit on personal growth. On the other hand, those with a growth mindset push through challenges and eventually succeed. The good news is you can change your mindset. The limiting fixed mindset will always be in your head, but you have a choice. So, don’t listen to it – because by moving forward and embracing the challenges the possibilities will begin to feel endless. 

Where does money fit in?

Billionaire Richard Branson said “Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.” However, women are at a disadvantage due to the gender pay and gender wealth gaps so I wouldn’t discount money altogether. I view reaching your full potential as a well-rounded state. Having financial control, life balance and adequate attention to your physical and mental health sets the stage for exploring all your amazing possibilities.

How do you start?

“Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny.” — Mahatma Gandhi

Focusing on the big picture is the first step of the Lady Money program. I talk about clarifying your values and using them as a compass when making important decisions, financial or otherwise. This helps you prioritize how you spend your time, what relationships you pursue and the career and/or purposeful activities you choose. Gandhi has mapped out the critical role of maintaining a positive attitude. A few tips I have found useful are:

  • Create a Positive Morning Ritual: What if you leaped out of bed each morning with excitement and purpose? Whether it is playing a theme song of inspirational music, doing something that makes you happy or reflecting on the day ahead, getting off to the right start can make all the difference.
  • Make Positive Thinking a Habit: Our brains have a big job and positive thinking actually increases productivity, attention span, problem solving and creativity. Negative thoughts, on the other hand, slows brain coordination, makes thought processing difficult and triggers the fear factor. How do you turn things around? Practice. Start thinking, speaking, and acting positively even if you don’t believe it at first. In time, it will become a habit and you and your brain will benefit from the power of positive thinking.
  • Reject Negative Thinking: Even positive people experience negative thoughts. But with a little effort you can short circuit them. Some sort of cue can be helpful. Keep a special picture on your phone, wear a piece of meaningful jewelry or memorize an inspirational phrase you can recite. Whatever it is, use the cue to shift from a negative perspective to a positive one.  After a while you can go one step further and start transforming a challenge into an opportunity. 
  • Keep a Gratitude Journal: Humans are wired to put more weight on negative rather than positive experiences. Taking time each day to appreciate some of the things you are grateful for helps balance the scale. Some people keep a gratitude journal or perhaps it’s a little mental reflection before you fall asleep at night. 

So, reaching your full potential is more of a way of life than the ultimate accomplishment. Maybe living life to the fullest, however you define that, is a better way of looking at it. Helping women explore their potential is one of the primary goals of Lady Money. In my experience, being disengaged from money, limits the possibilities. For women, this is often the final piece of the puzzle. Taking financial control frees you to soar.